Overview
Principe di Salina is a luxury hotel and resort located on the island of Salina, in the Aeolian Islands, Italy. Known for its serene beauty, breathtaking views, and elegant offerings, it caters to the discerning global traveler seeking a unique experience in an idyllic setting. The property is a perfect blend of Mediterranean charm and sophisticated hospitality, providing an exclusive escape for those wanting to immerse themselves in nature while enjoying the best of high-end services.
Objective
The primary goal of the campaign was to introduce Principe di Salina to the highly competitive and discerning US market, positioning it as a premier destination for American travelers seeking luxury and authentic Mediterranean experiences. The challenge was to create awareness among top-tier US media, influencers, and high-net-worth individuals (HNWIs) in a manner that highlighted the property’s exceptional offerings and its unique positioning in the luxury travel market.
Strategy
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Integrated PR Strategy
Crafted a multi-layered approach combining traditional media outreach with influencer-driven campaigns for broad visibility. -
Key Relationship Building
Focused on connecting with top journalists, travel experts, and influencers to amplify brand credibility and reach. -
5-Month Campaign Timeline
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High-Impact Storytelling
Developed tailored narratives that highlighted the resort’s heritage, exclusivity, and Mediterranean charm to engage luxury-focused audiences. -
Targeted Media Outreach
Secured features in elite travel, lifestyle, and luxury publications, ensuring visibility among affluent American travelers. -
Influencer Integration
Partnered with top influencers to create authentic content and boost engagement.
