Overview
Pink Stork is a well-established brand in the maternal health and wellness space, known for offering a wide range of products designed to support women throughout their pregnancy and post-partum journey. From supplements to teas and skincare, Pink Stork’s products focus on providing natural, safe, and effective solutions for expecting and new mothers. The company is rooted in a strong mission to provide women with high-quality products that help them feel supported and empowered during their pregnancy and beyond.
Founded by Amy Upchurch, Pink Stork has grown into a trusted brand for mothers seeking a holistic approach to health during pregnancy. However, despite being a known name in the market, Pink Stork recognized the need for greater visibility and the launch of new products to continue expanding its footprint.
A partnership with Pink Stork focused on amplifying the brand’s recognition, launching new products, and maximizing the founder’s story to connect with a broader audience.
Objective
The primary objective of the campaign was to further elevate Pink Stork’s brand awareness and recognition, especially as they expanded their product line. This included promoting new products, leveraging the founder’s personal story to humanize the brand, and ensuring the brand’s messaging resonated with their target audience of mothers and women looking for wellness products during pregnancy and post-partum.
Strategy
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Founder-Focused Storytelling
Shared Amy’s inspiring personal journey across media platforms to create a deeper emotional connection with customers. -
Product Launch Promotion
Rolled out strategic PR campaigns to generate buzz and visibility around new product releases. -
Targeted Media Outreach
Secured placements in parenting, wellness, and women’s lifestyle outlets to reach a highly relevant audience.
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Influencer Collaborations
Partnered with mom influencers and wellness advocates to create authentic content and social proof. -
Community Engagement
Activated Pink Stork’s loyal customer base through reviews, testimonials, and interactive content to reinforce brand trust. -
Brand Messaging Alignment
Refined brand voice and visual storytelling to ensure consistency and alignment across all channels.
